Weaving global digital transformation

Client

Camira Fabrics

Industry

Manufacturing

Services

Strategy · eCommerce · Web Development · CRM · PPC · CRO · AI & Automation

Camira, a global name in sustainable contract textiles, engaged us to lead a multi-year digital transformation programme.

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Blending digital strategy, automation, and technology to ignite global growth.

Our mission

Element were tasked to revolutionise the business from a dated and traditional offline operation to an industrty pioneering, digital-first leader, providing a world class customer first digital experience. Our aim was to elevate Camira online without compromising the trusted, reputation-built relationships that defined Camira’s offline success, all while modernising internal systems and reducing operational costs.

The challenge

Camira’s transformation began with a common yet complex formula: modernising a legacy key account model built on manual processes, long sales cycles, and high-touch service. The challenges? • A legacy business model rooted in manual, high-touch B2B sales • Fragmented tech stack with limited system integration and siloed data • High admin workload for order and sample fulfilment managed by large FTE department • Inconsistent processes across global regions • No visibility into marketing ROI and sales attributiun • Maintain a reputable offline customer experience while scaling operations digitally

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