Porsche GB

Fuelling Internal Learning

High-Octane Prototype for Porsche GB

Client

Porsche GB

Industry

Automotive

Services

UX & UI Design · Prototyping · App Development · User Research

Porsche challenged us to transform their internal Learning Management System (LMS) into a modern, engaging digital experience worthy of the badge.

Rewiring Internal Learning for Peak Performance

The mission? Turn compliance into competition and training into traction. By designing a gamified, performance-driven platform inspired by Porsche’s racing DNA, we helped redefine how employees learn, engage, and grow across the business.

Our mission

Porsche GB aimed to revolutionise its internal training culture with an intuitive, scalable LMS that energised employees and reflected the brand’s performance ethos. Objectives Summary: • Replace legacy LMS with a user-friendly, mobile-responsive interface • Increase employee engagement and routine completion of learning modules • Improve content navigation and accessibility across devices • Design a modular platform aligned to Porsche’s evolving L&D needs • Reinforce brand identity through design and UX • Automate training reminders to support accountability

The challenge

• An outdated LMS perceived as uninspiring and administrative • Low staff engagement with routine learning content • Poor mobile usability limiting accessibility • Lack of integration with Porsche’s brand and internal culture

0-60 in 4s (steps): Igniting knowledge at Porsche

Discover

Through workshops with Porsche GB’s internal teams, we uncovered a clear pattern: training was seen as a checkbox activity, not an opportunity for growth. The current LMS lacked brand cohesion, mobile optimisation, and motivational triggers, all of which limited its impact and adoption. Employees needed a system that felt less like homework and more like high-performance development.

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Spark

We set out to engineer an experience that matched the Porsche brand, dynamic, precision-built, and aspirational. Drawing inspiration from racing telemetry, driver profiles, and gamification mechanics, we sketched a bold vision: an LMS that didn’t just track learning but fuelled it. Our strategy revolved around three core principles: narrative-driven progression, user ownership, and visual excitement.

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Ignite

Gamified UX Design We reimagined learning as a mission-based journey: • Challenge-Based Progression: Modules became ‘missions’, organised into tiers with a clear sense of achievement. • Level-Up Mechanics: Users could personalise their profile, gain XP, and unlock new content. • Recognition & Rewards: Completion triggered digital badges, milestones, and team-wide visibility. • Branded Notifications: Friendly, Porsche-styled nudges encouraged consistent progress. • High-Performance UI: A visual language drawing from dashboard interfaces and racing HUDs delivered an immersive, on-brand feel.

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Measure

The concept was delivered as a fully interactive prototype, complete with user journeys and stakeholder walkthroughs. While the LMS remained in pre-implementation phase, it generated immediate interest from Porsche GB’s training and operations leaders. The project became a catalyst for internal discussions on the wider digital learning roadmap, supported by stakeholder feedback sessions, leadership alignment workshops, and the groundwork for performance tracking dashboards post-launch.